the
statistics
It’s no secret that videos have become the most popular choice of content consumption today.
In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
this makes video content an irreplacable part of any marketing strategy
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). In fact, as of January 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018)
As of 2020, 83.3% of internet users in the US accessed digital video content (Statista)
78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster). Additionally, 79% of people say they’ve been convinced to buy or download a piece of software by watching a video.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia)
86% of businesses use video as a marketing tool — up from 63% over the last three years (Wyzowl)
Marketers who use video grow revenue 49% faster than non-video users (WordStream)
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact, 92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022)
87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of marketers who use video say it’s an important part of their marketing strategy (HubSpot)